GUANGZHOU, China — March 5, 2024 — In a landmark move to accelerate the Middle East’s green energy transition, SAJ, a global leader in energy solutions, has officially designated Israel’s HNR as its core partner for commercial and industrial energy storage systems. The partnership, solidified during a high-profile authorization ceremony in Guangzhou, marks a strategic leap in deploying residential and commercial energy storage solutions across Israel and beyond.
Strategic Milestone for Localized Global Expansion
This collaboration underscores SAJ’s deepening commitment to its Overseas Expansion 3.0 Strategy, emphasizing localized operations in key markets. Following successful entries into Egypt, Iraq, the UAE, and Lebanon, the partnership with HNR strengthens SAJ’s foothold in the Middle East while aligning with regional renewable energy ambitions.
Attended by top executives, including HNR CEO Mr. Hadar and SAJ President Samil Ouyang, the ceremony highlighted mutual confidence in driving innovation. Care Guan, SAJ’s Regional Head for the markets of Asia-Pacific, Middle East, and North Africa, emphasized the alliance’s potential to “reshape energy infrastructure through technological synergy.”
Synergy for Sustainable Growth
HNR, a renowned innovator in photovoltaic inverters, hybrid storage systems, and energy storage solutions, brings decades of regional expertise to the table. Leveraging SAJ’s R&D prowess and manufacturing excellence, the duo aims to optimize Israel’s energy mix by advancing cutting-edge storage technologies tailored to residential and industrial needs.
The partnership aligns with the Middle East’s accelerating renewable energy adoption, fueled by abundant solar resources and government incentives. Notably, Israel recently unveiled plans to deploy 100,000 solar rooftop systems on private and commercial properties between 2025 and 2030, backed by subsidies to bolster energy security and decarbonization.
A Vision Beyond Borders
Coinciding with SAJ’s 20th anniversary, this alliance symbolizes its evolution from a technology provider to a global sustainability enabler. As SAJ and HNR embark on this transformative journey, their alliance is poised to catalyze the Middle East’s shift toward a resilient, low-carbon energy ecosystem—setting a benchmark for global green transitions.
